Ecuador is a country known for its diverse ecosystems, which range from the Amazon rainforest to the Andes mountains. The floriculture sector is one of the country’s most significant agricultural industries, contributing to its economy and providing employment to thousands of people, particularly in rural areas. Despite the sector's competitiveness, many small and medium-sized enterprises (MSMEs) in Ecuador face challenges due to high operational costs, limited access to financing, and increasing climate variability.

Background