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Public water conservation campaigns raise awareness in all levels of society about the importance of saving water to cope with its scarcity and ensure sustainability. The aim is to change citizen attitudes and behaviour to improve water use efficiency. This is done through education and awareness campaigns on the socioeconomic and environmental benefits of water conservation and different conservation methods. Communication means include traditional and social media, as well as direct communication such as workshops, presentations, stakeholder dialogues, etc. Other means such as economic incentives can also be employed, for example, free installation of water meters. Raising water conservation awareness is important as the combined impact of even small improvements in individual household use can amount to significant savings at a municipality or regional level.