AquAgri Processing is engaged in promoting sea plant or algal cultivation through self help groups in India. Seaweed cultivation introduction in Indian coastal waters to provide livelihood opportunity to coastal communities is a major development. The model using self-help groups mainly comprising of women is an innovative model not practiced anywhere else globally. Offering a fixed pre-determined price to provide a predictable income has also been put into practice for the first time. This model de-risks the cultivators in India as the market risk is the biggest impediment faced by the cultivators in other countries. They are the first company in the country promoting cultivation of sea algae with established manufacturing facilities to produce nutrients for crop & animal applications.