This paper highlights the major research findings regarding improving water productivity in the dry rainfed region of West Asia and North Africa. It shows that substantial and sustainable improvements in water productivity can only be achieved through integrated farm resources management. On-farm water-productive techniques if coupled with improved irrigation management options, better crop selection and appropriate cultural practices, improved genetic make-up, and timely socioeconomic interventions will help to achieve this objective. Conventional water management guidelines should be revised to ensure maximum water productivity instead of land productivity.