The objective of the Sustainable Rural Development Project for Mexico is to promote the adoption of environmentally sustainable technologies in agri-businesses. There are four components to the project. The first component is the investments in environmentally sustainable technologies in agribusinesses. The project will promote investments in environmentally sustainable technologies in agri-businesses operating at the various stages of the production chain of agricultural products. Though the project will primarily focus on existing agri-businesses, support to new agri-businesses could be considered on a case-by-case basis, mainly for the introduction of solar thermal systems. The second component is the investment and production support services. In order to ensure quality at entry of investment sub-project proposals, this component will partially reimburse beneficiaries for the costs associated with business plan preparation for sub-projects, including the energy diagnostic when necessary. It will also provide beneficiaries with technical assistance for implementation o f their proposed business plan, as well as training to integrate technologies promoted through the project in their farms and agri-businesses. The third component is the institutional strengthening. Activities to be financed by the project under this component will include assistance for policy development to address issues related to climate change and the environmental impact of sub-projects, in particular, institutional strengthening of areas within Ministry of Agriculture, Livestock Production, Rural Development, Fisheries and Food (SAGARPA) that will address the targets outlined within the National Strategy on Climate Change and the President's Special Program for Climate Change (PECC). Finally, the fourth component is the project management, monitoring, and evaluation.