This study aimed to explore the factors affecting the promotion of improved cookstove (ICS) to replace traditional stove and hence to combat indoor air pollution (IAP). The study was conducted in 58 randomly selected villages of Jamalpur sadar and Hatia upazilas (29 villages in each) in 2008. Both qualitative and quantitative methods were used. Focus group discussions were performed in each village to divide the villages in three equal clusters as well as Paras and listed the opinion leader of the villages. Fifty randomly selected households and nine households of the opinion leaders were surveyed in each village. Thus, a total of 3,080 households were selected for quantitative survey with pre-designed questionnaire.