This paper describes how California (CA)'s investor-owned utilities (IOUs) promoted emerging technologies from 1997 to 2000 to increase energy efficiency in the buildings sector. During these years, IOUs experienced significant changes in their regulatory environment as part of the restructuring of the energy industry in CA. These regulatory changes impacted the way emerging technologies were treated by the regulatory community and the IOUs. The paper concludes by discussing potential opportunities to improve market penetration of emerging technologies.
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