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Fuel Switching in the United Kingdom

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This study reviews switching behaviour based on the UK Office of the Gas and Electricity Markets' (OFGEM) Domestic Retail Market Report, June 2007 and Datamonitor's proprietary data sets. The study analyzes successful and unsuccessful fuel switching efforts and investigates the strategies and tactics used to combat "churn." The study also identifies dilemmas facing policymakers, based on this revised perspective of the state of switching.