The authors of this study investigate consumer incentives for electric vehicles (EVs), including plug-in hybrid electric vehicles (PHEVs) and battery electric vehicles (BEVs), in the five largest EV markets in Europe: Germany, the United Kingdom, France, the Netherlands, and Norway. These markets together account for more than 80% of all European EV registrations in 2014. The author looks at incentives at the national level, and they use 10 case studies of European cities or regions to examine how local governments can complement national incentives. The focus is on fiscal incentives, charging infrastructure density and EV market shares as key indicators of countries' readiness to transition to electric mobility. The study analyzes the diffusion of EVs at the regional level, including maps of EV market shares and charging infrastructure for each market.