This study explores attitudes to alternative energy sources in Urdu Bazaar, a typical commercial market in the centre of Karachi. Through questionnaires, interviews and group discussion, the study explores the obstacles to the adoption of solar power encountered in Urdu Bazaar. It also provides insight into how individual researchers and activists can convene and engage with key market actors to facilitate market development, as the follow-up to this research triggered unexpected opportunities to promote solar energy solutions elsewhere in Pakistan.