Despite the efforts to promote adoption of innovative technologies (IT) by the Government and

international development projects, the adoption rate among farmers has always been low in

Tunisia. This paper aims to investigate the determinants of farmer’s decisions to adopt IT in the

arid area of Tunisia. Economic, socio-demographic and institutional variables were selected as

factors. A sample of 200 farmers was considered; only half of them adopted the IT. A binary

logistic regression was used for the analysis. Regarding economic and socio-demographic

factors, farm education, size of cattle flocks and off-farm income were statistically significant

and positive influence on technology adoption while age and farm experience had significant

and negative effects on IT adoption decision. To enhance the adoption ofIT, Government should

firstly focus on educating young farmers with large cattle flock size and non-farm income. For

the institutional factors, member of association, extension services and source of technology

knowledge were significant factors and affected positively the adoption decision. In contrast, it

was found that labor and credit services do not significantly influence adoption of IT. Based on

these results, Government should intensify training programs for farmers and for extension

agents with the collaboration of the project manager. Decision makers should consider this

research for better targeting farmers and a better adoption and diffusion of IT in Tunisia. This

understanding could provide important clues for research and policy makers to devise better

strategies for the IT adoption, while helping rural farmers targeting their opportunities for a

better income.